Echoes Brewery

As a brand strategist for Echoes, a start-up brewery, I worked on developing and implementing a comprehensive brand strategy that would effectively position the brewery in the highly competitive craft beer market. This included creating a logo, packaging designs, and conducting market research to understand the target audience. I developed a unique brand identity and messaging that would differentiate Echoes from other breweries. I also worked on creating marketing campaigns and materials, such as website content and social media posts, to increase brand awareness and drive sales. Through this work, I helped Echoes establish a strong brand presence and position itself as a leading player in the craft beer industry.