Original logo design created out of a home a-frame roof shape.

Yard sign created with the flair of mid-century modern and "Googie" accents.

Open House sign designed to match the "For Sale" sign.

Business card set created with alternative color versions that can be interchanged between side 1 and side 2.

Thank You cards to be sent after home closing.

Thank You cards to be sent after home closing.

Stationary set created for communication with vendors and clients.

The Lovely Home Company

As the brand strategist and graphic designer for The Lovely Home Company, a real estate startup, my work involved creating and implementing a cohesive brand identity across all marketing materials. This included designing the logo, signage, social media graphics, and print collateral such as brochures and business cards.

In addition to design work, I also assisted in developing the brand messaging and positioning, conducting market research to understand the target audience and competition, and creating content for the website and social media channels. Overall, my role was to help establish The Lovely Home Company as a trusted and respected player in the real estate industry by creating a strong and consistent visual brand presence.